Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't find your site.
Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.
Search engine users click the results listings' top entry much more often than can be explained by relevancy ratings. Once again, people tend to stick to the defaults.
The website is becoming a less prominent locus of experience as people use search engines to bring up answers to their current questions. How can sites cope with masses of freeloaders?
The problem of how people find information is studied extensively; however, the problem of how people organize, re-use, and re-find information that they have found is not as well understood.
Spin Group is a digital media company made up of innovative and motivated thinkers including artists, designers, organizers, programmers and entrepreneurs.