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Internet & Web Development : Advertising & marketing


Resources





  
Date
  
Title
  
Developer
  


  
12/05/05
  
Get More Out of Your Web Site
  
Jennifer Schiff
  
Articles and White Papers
  
No matter what the size of your business, a good Web analytics program can turn a low-traffic e-commerce site into the site du jour and help you better target your precious marketing and advertising dollars.

  
05/25/05
  
11 Ways to Improve Landing Pages
  
Michael Nguyen
  
Articles and White Papers
  
Ad campaign landing page a bit of a bust? A few quick-and-easy tweaks could drastically improve the number that matters most—conversion rate. Michael Nguyen walks you through 11 simple ways to turn more visits into transactions.

  
02/21/05
  
Internet trademark war goes international
  
Rob Petershack
  
Articles and White Papers
  
The trademark war continues over Google Inc.'s popular and profitable AdWords program. AdWords allows advertisers to purchase "sponsored links" that appear as a result of Google searches that use specific words, which can be trademarks of third parties.

  
09/15/04
  
That’s my trademark®
  
Deborah A. Wilcox
  
Articles and White Papers
  
"American." We all know what it means — someone or something from the U.S.A. But the term is also a brand name or "trademark" emblazoned on 777 jets. Signs in D.C. announce American University. American is well known for selling wallpaper and blinds. Given that there are millions of trademarks in the U.S., it is not uncommon for a single word to be used as a trademark by a variety of businesses in different industries.

  
09/02/04
  
Convincing the Invisible Client
  
Gabrielle Dara Krim
  
Articles and White Papers
  
The art of personalizing electronic communications.

  
06/02/04
  
Organic or Paid Marketing
  
Alan K'necht
  
Articles and White Papers
  
Both paid Web site marketing efforts and efforts to generate organic traffic have their benefits, but leveraging the long-term benefits of organic traffic can mean the difference between a successful and unsuccessful Web site.

  
05/21/04
  
Businesses Embrace Online Marketing
  
Dan Muse
  
Case Studies and reports
  
If your business has a Web site, chances are good that you relying on online tools more and more to communicate your company's message, according to a survey conducted by hosting giant Interland.

  
12/26/03
  
SEM Post-Holiday Wrap-Up
  
Kevin Lee
  
Articles and White Papers
  
In case you missed it, this holiday season was driven by search engine marketing (SEM).

  
11/10/03
  
What Search Engine Marketing Does Your Site Need?
  
Shari Thurow
  
Articles and White Papers
  
Marketing Director, Shari Thurow helps to clear up some misconceptions about search engine marketing.

  
10/24/03
  
Web design and integrated marketing
  
Dirk Knemeyer
  
Articles and White Papers
  
Web interfaces are a tangible extension of an organization’s marketing and communications.

  
08/06/03
  
Google ads now self-serve
  
Paul Festa and Stefanie Olsen, Staff Writer, CNET News.com
  
Articles and White Papers
  
Google, which rose to prominence by making it easier to find information on the Web, is now making it easier to sell ad space there.

  
07/29/03
  
Beyond "Hits"
  
Philippa Gamse
  
Articles and White Papers
  
Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment.

  
07/24/03
  
Can Google save America Online?
  
Jim Hu and Stefanie Olsen, Staff Writers, CNET News.com
  
Articles and White Papers

  
07/10/03
  
Tips to Avoid AdWords Hassles
  
Tessa Wegert
  
Articles and White Papers

  
05/23/03
  
Online Ads Finally Click
  
Penelope Patsuris
  
Articles and White Papers

  
05/21/03
  
Gates Sends Letter on Spam to Congress
  
Mark Berniker
  
Articles and White Papers

  
05/08/03
  
Media Buy for the Little Guy
  
Tessa Wegert
  
Articles and White Papers

  
10/08/02
  
Small Biz, Small Growth
  
CyberAtlas staff
  
Articles and White Papers

  
10/06/02
  
E-mail makes surfers emotional
  
BBC NEWS
  
Articles and White Papers

  
03/17/02
  
Protecting the User's Mailbox
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
09/02/01
  
Designing Web Ads Using Click-Through Data
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
07/22/01
  
Tagline Blues: What’s the Site About?
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
12/24/00
  
The Web in 2001: Paying Customers
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
10/15/00
  
Request Marketing
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
05/28/00
  
Alertbox Five Years Retrospective
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
07/01/99
  
Affiliates Programs
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
07/01/99
  
Reverse Affiliates Programs
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
03/07/99
  
Trust or Bust: Communicating Trustworthiness in Web Design
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
01/25/98
  
The Case for Micropayments
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
09/01/97
  
Classified Advertising: A Web Success
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
09/01/97
  
Why Advertising Doesn't Work on the Web
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
08/01/97
  
Frequent-Browser Programs
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
08/01/95
  
Generations of Online Services
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers
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