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07/09/07
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Write Articles, Not Blog Postings
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Jakob Nielsen
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Articles and White Papers
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| To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.
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02/20/07
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Does Your Copy Hold Up To A Quick Glance?
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Jessica Neuman Beck
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Articles and White Papers
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| It’s an all-too-common problem that anyone running a website will recognize. Lots of visitors, but no comments. Plenty of page views, but no purchases. Whether you’re building a reputation, a community, or an online business, converting virtual passers-by into readers, subscribers, or customers is the most important step you need to master—and Digital Web’s newest author, Jessica Neuman Beck, is here to point you in the right direction.
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11/28/05
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Resurrect Your Writing, Redeem Your Soul
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Jennie Robinson
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Articles and White Papers
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| Stop blindly following the letter of the Web writing law. Gurus touting liberal copy chopping don’t realize you, the high-quality Web craftsperson, know your audience well. Shake out those corporate-language cobwebs and stir up your spirit with an old-time Web writing revival!
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09/06/04
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Web writing: How to judge a good website from a bad one
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Gerry McGovern
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Articles and White Papers
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| How a website has written its links is an excellent way to judge its quality. Good websites tend to have a rich and intuitive link structure. Good web writers think clearly about how each piece of content links up with the rest of the content on the website.
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07/12/04
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The Web: Inside the bubble was a revolution
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Gerry McGovern
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Articles and White Papers
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| It is said that we overestimate the short-term impacts of a revolution and underestimate the longer-term ones. I have known people who overestimated and others who underestimated the short-term impacts of the Web. I have met some who believed that after the dot com bust, the Web wasn’t that important anymore. They couldn’t be more wrong.
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04/05/04
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Are You Publishing Too Much On Your Website?
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Gerry McGovern
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Articles and White Papers
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| Many websites are still publishing content that is not core to their business. The justification is that such content will indirectly deliver benefit. This is not a good idea. Focus on the content that is directly applicable to your organization's objectives. Any other content confuses. It wastes time and money.
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07/31/03
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Creating E-newsletter Content -- Without The Hair Pulling And Nail Biting
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Todd A. Brehe
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Steps and Presentations
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| Somehow, those deadlines keep rolling around like clockwork! If there is one issue that every electronic newsletter publisher will face, it’s the never-ending struggle to gather and write useful, relevant, engaging content.
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04/01/01
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Corporate Websites Get a ’D’ in PR
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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10/01/00
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Content Creation for Average People
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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10/17/99
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Prioritize: Good Content Bubbles to the Top
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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09/06/98
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Microcontent: How to Write Headlines, Page Titles, and Subject Lines
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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01/06/98
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Applying Writing Guidelines to Web Pages
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useit.com: Jakob Nielsen’s Website and John Morkes
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Articles and White Papers
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06/01/97
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Downloadable Files to Replicate Web-Reading Study
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useit.com: Jakob Nielsen’s Website and John Morkes
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Downloadable File
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03/15/97
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Be Succinct! (Writing for the Web)
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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01/01/97
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Concise, SCANNABLE, and Objective: How to Write for the Web
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useit.com: Jakob Nielsen’s Website and John Morkes
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Articles and White Papers
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08/01/95
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Directions for Online Publishing
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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