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Internet & Web Development : Writing for the web


Resources





  
Date
  
Title
  
Developer
  


  
07/09/07
  
Write Articles, Not Blog Postings
  
Jakob Nielsen
  
Articles and White Papers
  
To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.

  
02/20/07
  
Does Your Copy Hold Up To A Quick Glance?
  
Jessica Neuman Beck
  
Articles and White Papers
  
Itís an all-too-common problem that anyone running a website will recognize. Lots of visitors, but no comments. Plenty of page views, but no purchases. Whether youíre building a reputation, a community, or an online business, converting virtual passers-by into readers, subscribers, or customers is the most important step you need to masteróand Digital Webís newest author, Jessica Neuman Beck, is here to point you in the right direction.

  
11/28/05
  
Resurrect Your Writing, Redeem Your Soul
  
Jennie Robinson
  
Articles and White Papers
  
Stop blindly following the letter of the Web writing law. Gurus touting liberal copy chopping donít realize you, the high-quality Web craftsperson, know your audience well. Shake out those corporate-language cobwebs and stir up your spirit with an old-time Web writing revival!

  
09/06/04
  
Web writing: How to judge a good website from a bad one
  
Gerry McGovern
  
Articles and White Papers
  
How a website has written its links is an excellent way to judge its quality. Good websites tend to have a rich and intuitive link structure. Good web writers think clearly about how each piece of content links up with the rest of the content on the website.

  
07/12/04
  
The Web: Inside the bubble was a revolution
  
Gerry McGovern
  
Articles and White Papers
  
It is said that we overestimate the short-term impacts of a revolution and underestimate the longer-term ones. I have known people who overestimated and others who underestimated the short-term impacts of the Web. I have met some who believed that after the dot com bust, the Web wasnít that important anymore. They couldnít be more wrong.

  
04/05/04
  
Are You Publishing Too Much On Your Website?
  
Gerry McGovern
  
Articles and White Papers
  
Many websites are still publishing content that is not core to their business. The justification is that such content will indirectly deliver benefit. This is not a good idea. Focus on the content that is directly applicable to your organization's objectives. Any other content confuses. It wastes time and money.

  
07/31/03
  
Creating E-newsletter Content -- Without The Hair Pulling And Nail Biting
  
Todd A. Brehe
  
Steps and Presentations
  
Somehow, those deadlines keep rolling around like clockwork! If there is one issue that every electronic newsletter publisher will face, itís the never-ending struggle to gather and write useful, relevant, engaging content.

  
04/01/01
  
Corporate Websites Get a ’D’ in PR
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
10/01/00
  
Content Creation for Average People
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
10/17/99
  
Prioritize: Good Content Bubbles to the Top
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
09/06/98
  
Microcontent: How to Write Headlines, Page Titles, and Subject Lines
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
01/06/98
  
Applying Writing Guidelines to Web Pages
  
useit.com: Jakob Nielsen’s Website and John Morkes
  
Articles and White Papers

  
06/01/97
  
Downloadable Files to Replicate Web-Reading Study
  
useit.com: Jakob Nielsen’s Website and John Morkes
  
Downloadable File

  
03/15/97
  
Be Succinct! (Writing for the Web)
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers

  
01/01/97
  
Concise, SCANNABLE, and Objective: How to Write for the Web
  
useit.com: Jakob Nielsen’s Website and John Morkes
  
Articles and White Papers

  
08/01/95
  
Directions for Online Publishing
  
useit.com: Jakob Nielsen’s Website
  
Articles and White Papers
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