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12/05/05
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Get More Out of Your Web Site
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Jennifer Schiff
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Articles and White Papers
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| No matter what the size of your business, a good Web analytics program can turn a low-traffic e-commerce site into the site du jour and help you better target your precious marketing and advertising dollars.
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05/25/05
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11 Ways to Improve Landing Pages
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Michael Nguyen
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Articles and White Papers
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| Ad campaign landing page a bit of a bust? A few quick-and-easy tweaks could drastically improve the number that matters most—conversion rate. Michael Nguyen walks you through 11 simple ways to turn more visits into transactions.
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02/21/05
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Internet trademark war goes international
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Rob Petershack
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Articles and White Papers
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| The trademark war continues over Google Inc.'s popular and profitable AdWords program. AdWords allows advertisers to purchase "sponsored links" that appear as a result of Google searches that use specific words, which can be trademarks of third parties.
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09/15/04
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That’s my trademark®
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Deborah A. Wilcox
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Articles and White Papers
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| "American." We all know what it means — someone or something from the U.S.A. But the term is also a brand name or "trademark" emblazoned on 777 jets. Signs in D.C. announce American University. American is well known for selling wallpaper and blinds. Given that there are millions of trademarks in the U.S., it is not uncommon for a single word to be used as a trademark by a variety of businesses in different industries.
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09/02/04
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Convincing the Invisible Client
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Gabrielle Dara Krim
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Articles and White Papers
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| The art of personalizing electronic communications.
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06/02/04
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Organic or Paid Marketing
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Alan K'necht
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Articles and White Papers
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| Both paid Web site marketing efforts and efforts to generate organic traffic have their benefits, but leveraging the long-term benefits of organic traffic can mean the difference between a successful and unsuccessful Web site.
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05/21/04
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Businesses Embrace Online Marketing
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Dan Muse
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Case Studies and reports
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| If your business has a Web site, chances are good that you relying on online tools more and more to communicate your company's message, according to a survey conducted by hosting giant Interland.
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12/26/03
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SEM Post-Holiday Wrap-Up
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Kevin Lee
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Articles and White Papers
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| In case you missed it, this holiday season was driven by search engine marketing (SEM).
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11/10/03
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What Search Engine Marketing Does Your Site Need?
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Shari Thurow
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Articles and White Papers
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| Marketing Director, Shari Thurow helps to clear up some misconceptions about search engine marketing.
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10/24/03
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Web design and integrated marketing
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Dirk Knemeyer
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Articles and White Papers
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| Web interfaces are a tangible extension of an organization’s marketing and communications.
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08/06/03
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Google ads now self-serve
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Paul Festa and Stefanie Olsen, Staff Writer, CNET News.com
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Articles and White Papers
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| Google, which rose to prominence by making it easier to find information on the Web, is now making it easier to sell ad space there.
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07/29/03
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Beyond "Hits"
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Philippa Gamse
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Articles and White Papers
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| Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment.
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07/24/03
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Can Google save America Online?
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Jim Hu and Stefanie Olsen, Staff Writers, CNET News.com
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Articles and White Papers
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07/10/03
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Tips to Avoid AdWords Hassles
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Tessa Wegert
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Articles and White Papers
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05/23/03
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Online Ads Finally Click
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Penelope Patsuris
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Articles and White Papers
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05/21/03
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Gates Sends Letter on Spam to Congress
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Mark Berniker
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Articles and White Papers
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05/08/03
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Media Buy for the Little Guy
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Tessa Wegert
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Articles and White Papers
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10/08/02
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Small Biz, Small Growth
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CyberAtlas staff
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Articles and White Papers
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10/06/02
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E-mail makes surfers emotional
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BBC NEWS
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Articles and White Papers
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03/17/02
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Protecting the User's Mailbox
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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09/02/01
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Designing Web Ads Using Click-Through Data
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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07/22/01
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Tagline Blues: What’s the Site About?
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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12/24/00
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The Web in 2001: Paying Customers
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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10/15/00
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Request Marketing
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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05/28/00
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Alertbox Five Years Retrospective
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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07/01/99
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Affiliates Programs
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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07/01/99
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Reverse Affiliates Programs
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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03/07/99
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Trust or Bust: Communicating Trustworthiness in Web Design
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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01/25/98
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The Case for Micropayments
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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09/01/97
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Classified Advertising: A Web Success
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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09/01/97
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Why Advertising Doesn't Work on the Web
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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08/01/97
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Frequent-Browser Programs
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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08/01/95
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Generations of Online Services
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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