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01/29/07
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Wishlists, Gift Certificates, and Gift Giving in E-Commerce
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Jakob Nielsen
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Articles and White Papers
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| Although gift features leverage the online medium and draw new users to a site, they also introduce many usability pitfalls. Among them are poorly designed email notifications, which many users simply ignore.
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04/10/06
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Show Prices for Common Scenarios
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Jakob Nielsen
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Articles and White Papers
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| B2B sites often have overly complex pricing structures or can't show prices at all. To help prospects with early research, list representative cases and their prices.
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01/18/06
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Web Design Key for Online Shoppers
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Enid Burns
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Articles and White Papers
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| Online shoppers are as influenced by the design and usability of an e-commerce site as they are by the product offerings.
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09/06/05
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The Slow Tail: Time Lag Between Visiting and Buying
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Jakob Nielsen
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Articles and White Papers
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| Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads.
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07/25/05
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Amazon: No Longer the Role Model for E-Commerce Design
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Jakob Nielsen
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Articles and White Papers
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| Many design elements work for Amazon.com mainly because of its status as the world's largest and most established e-commerce site. Normal sites should not copy Amazon's design.
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06/10/05
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Task-Based Audience Segmentation
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Indi Young
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Articles and White Papers
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| "Task-Based Audience Segmentation" by Indi Young of Adaptive Path starts with a consideration of how the market for design research is changing.
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02/11/05
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Ten ways to improve the usability of your ecommerce site
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Webcredible
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Articles and White Papers
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| Neil Turner outlines ten ways to improve the usability of the ordering process at e-commerce sites.
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12/20/04
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Best Practices Can Improve E-Commerce Experience
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Dr. Bonny Brown
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Articles and White Papers
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| So how can retailers close the gap between their business goals and the realities of the current online shopping experience? Keynote Systems studied common obstacles confronting online shoppers, and how Web retailers can address these problems to create a more seamless and successful shopping experience.
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08/23/04
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Informational Articles Must Ask For the Order
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Jakob Nielsen
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Articles and White Papers
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| Unless you have explicit links to product pages from article content, users who visit articles directly from search engines might never realize that you sell related products.
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01/11/04
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Top 10 Reasons to Not Shop On Line
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Bruce Tognazzini
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Articles and White Papers
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| With all the hype at the coming of web commerce, web sales still pale in comparison to bricks-and-mortar, and for good reason. Commercial websites are still, in the main, scary, difficult, and undependable.
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06/03/03
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Web Usability Illustrated: Breathing Easier With Your Usable e-Commerce Site
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Eric Schaffer, Ph.D., CPE & John Sorflaten, Ph.D., CPE
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Articles and White Papers
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| When using an e-commerce Web site, we may not feel like we're suffering. However, many new Netizens fail to get the full benefit of the Web offering due to poor usability. What's going on?
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05/05/03
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Making Web Advertisements Work
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Jakob Nielsen and Don Norman
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Articles and White Papers
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07/03/02
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Study: E-commerce sites getting better
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Sacramento Business Journal
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Case Studies and reports
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06/03/02
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Study: Design lacking in e-tail sites
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Staff Writer of news.com
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Case Studies and reports
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12/23/01
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User Payments: Predictions for 2001 Revisited
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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12/10/01
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Usability and HTML Forms
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Andrew Starling
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Steps and Presentations
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| Visitors don't enjoy filling out HTML forms. That makes good usability doubly important.
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08/19/01
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Did Poor Usability Kill E-Commerce?
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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01/01/01
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Retail Web Evaluation checklist
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Information & Design
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Downloadable File
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08/06/00
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Why Doc Searls Doesn’t Sell Any Books
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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