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09/05/06
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With Google's Formal Entry, Pay-Per-Call Set to Grow
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Kevin Newcomb
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Articles and White Papers
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| As Google puts its pay-per-call plan into action, this phone-based performance marketing model should see a boost in adoption.
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07/17/06
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To Each Search Engine Its Own Algorithms
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Enid Burns
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Articles and White Papers
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| Search engines weigh similar characteristics differently to determine organic rankings.
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01/09/06
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Google puts new sites on probation, so plan ahead
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Troy Janisch
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Articles and White Papers
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| Wine and cheese aren’t the only things that get better with age. So do web sites, according to Google.
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11/15/04
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The Right Trigger Words
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Jared M. Spool
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Articles and White Papers
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| Trigger words are the words and phrases that trigger a user into clicking. They contain the essential elements to provide the motivation to continue with the site.
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06/30/04
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Catherine Seda on Search Engine Marketing
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Alison Diana
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Quotes, Interviews and Expert Advice
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| Catherine Seda, who heads Thousand Oaks, California-based Seda Communication, has been involved in helping corporations leverage the Internet's marketing strengths for nine years. The E-Commerce Times recently had the opportunity to speak with Seda about what companies need to know about tapping search engine marketing to boost their revenue and image.
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06/28/04
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It's Time to Get Serious About Metadata
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Gerry McGovern
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Articles and White Papers
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| When it comes to the Web, there is nothing more misunderstood than metadata.
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06/02/04
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Google Gains Overall, Competition Builds Niches
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Robyn Greenspan
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Articles and White Papers
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| Google continues to gobble market share from Yahoo! and other search competitors, as OneStat found that more than half of global Internet users continue to rely on the dominant engine.
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04/22/04
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Natural Search - The Great Equalizer
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Scott Buresh
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Articles and White Papers
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| Welcome to the world of natural search- a world where mom-and-pop shops compete with million dollar companies, where million dollar companies compete with billion dollar corporations.
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04/20/04
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Improve Your Web Performance With Search Engine Optimization (SEO)
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Grant A. Johnson & Kosana Stojcevic
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Articles and White Papers
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| Here’s a critically revealing test for your Website. Imagine you are a potential customer for your product, and enter your product category in Google or another major search engine. Chances are you will not show up on the first results page. Or the second. And maybe not even in the top 100 listings. Find out why this should be important to you ...
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04/16/04
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Search Engines Play Critical E-Business Role
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Alison Diana
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Articles and White Papers
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| With global e-commerce revenue expected to approach US trillion this year, it is hardly surprising that online stores are investing heavily in technologies that can convince potential customers to become repeat clients.
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04/14/04
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Amazon Enters Search Engine Fray With A9
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Chris Richardson
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Articles and White Papers
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| Online retail giant Amazon has entered the search engine wars with their own search engine. Called A9, Amazon's search is built around the Google search engine and uses AdWord placements, but the similarities stop there.
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03/18/04
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Can Google Local Find Your Small Biz?
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Jim Wagner
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Articles and White Papers
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| Google Local lets users find shops and information that are right around the corner.
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07/14/03
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Yahoo to buy Overture for .63 billion
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Margaret Kane, Staff Writer, CNET News.com
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Articles and White Papers
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| Yahoo announced its plan to buy search company Overture Services in a .63 billion deal, bolstering its position against rivals Google and Microsoft in the booming market for Web search advertising.
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06/03/03
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Coping With GDS, The Google Dance Syndrome
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Danny Sullivan
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Articles and White Papers
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05/28/03
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Ask Jeeves sheds enterprise unit
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Stefanie Olsen
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Articles and White Papers
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05/01/03
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Sleuthing Out Data
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Fred Hapgood
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Articles and White Papers
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03/24/03
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The changing face of search engines
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Stefanie Olsen and Jim Hu
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Articles and White Papers
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03/20/03
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Successful Site Architecture: Notes Taken At The Search Engine Strategies Conference
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Robin Nobles
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Articles and White Papers
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03/17/03
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Get Your Keywords In The Right Place & Have The Search Engines Love Your Pages!
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Erika Lawal
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Articles and White Papers
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03/05/03
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Google Grabbing at Content-Based Ad Market
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George Mannes, Senior Writer
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Articles and White Papers
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11/01/98
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Why Yahoo is Good (But May Get Worse)
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useit.com: Jakob Nielsen’s Website
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Articles and White Papers
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