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Multimedia enhanced applications takes advantage of visual and sound elements to gain the attention of the audience. Designing interactive applications that instill what people call the wow factor requires a high level of technical and creative skills. Although sound and moving images help to gain the user's attention, it does have some drawbacks.

Most multimedia-rich applications require a significant amount of disk space and a large bandwidth to run efficiently. Many are delivered by way of a CD-ROM, but delivering it through the Internet has been just as effective.

When designing effective multimedia-rich applications, The Spin Group, Inc. considers how each individual element (sound and image) is used within various areas of the application. The firm also has to consider the audience's varying impressions. The better the impression, the higher the chance it will stick in the minds of the user and influence his or her opinion.