Pay-for-placement (PFP) or pay-per-click advertising is an opportunity for many online businesses. With PFP advertising, a business is listed towards the top of a search result from search sites such as MSN, Yahoo!, InfoSpace, Lycos, AltaVista, Google, or Netscape.
Determining the price a business is willing to pay for an individual to click on its site from the search result page is easy. It becomes more difficult managing the whole process.
The Spin Group, Inc.'s dedicated online marketing consultant will assist in the following tasks:
- Weekly monitoring of bidding accounts
- Monthly keyword research
- Keyword and description suggestions and changes
- Generating a keyword recommendation report
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