GE Healthcare

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eSales e-Learning Course

GE Healthcare (GEHC) is an $8 billion global leader in diagnostic and interventional medical imaging, information and services technology. The GE Healthcare family of eSales e-Learning Courses trains and tests the GE sales force on the best practices of selling GE systems such as CT, MR, RS, PET, X-RAY and more. The Spin Group, Inc. developed a family of e-Learning tools delivered via CD-ROM. The tools share a consistent interface and structure from course to course which helps to improve the learning process. The eSales Training Courses reduce travel expenses and decrease the amount of time it takes to learn each course.

Challenges

Introduce new selling techniques to the GEHC sales force.
Work within a short development timeline.
Allow GEHC production staff to easily update content.
Keep the learner's attention.

Solutions

Contract Spin Group to design a common and consistent graphical look for the GEHC online training course.
Program a user friendly e-Learning tool that tracks the user's location.
Construct an intuitive architecture that allows the user to access information quickly and easily.
Create characters to gain the user's attention and direct them through the course.

Results

Spin Group developed an effective and manageable e-Learning course which met the tight deadline set.
Increased overall product competency level.
Lowered cost for GEHC by not hiring classroom instructors.
Reduced travel expenses for the user due to the delivery of a CD-ROM led training course.

The Spin Group, Inc.